Objective

They were building online sales channels with the goal of tripling consultation requests from website visitors. Additionally, they aimed to transform their existing materials into a resource hub to help the sales team effectively manage the sales process after receiving consultation requests.

Research & Discovery

We Start with User Research
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For conversion of engineering and technical products, it’s crucial to explain features and benefits in a way that’s easy for anyone to understand—especially non-technical decision-makers. At the same time, it’s essential to highlight the advanced technology that sets your offering apart.
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Why the Current Site Isn’t Working
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Visitors get lost trying to understand the product or find the right solution because of vague navigation and unclear descriptions. They end up leaving the site confused after just a few seconds.
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Our Idea
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Make product demos simple but still showcase the feeling of being a global leader.Fine-tune navigation and add clear, convincing information to help visitors make decisions.

Solution

Design language
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‍To showcase the product's superiority, we used a minimalist design focused on high-tech graphic elements, including a dark theme, light effects, and realistic, tech-inspired visuals.

To simplify the product demonstration, we used 3D motion graphics to give visitors a quick and clear view of the actual product in action.

Navigation

To help visitors quickly find what they need, we designed a mega menu that shows the full site structure at a glance—no extra clicks required.

We also strategically placed action-driven CTAs like "Free Consultation," "Free Trial," and "Free Demo" in every section, making it easy for visitors to take the next step when they’re ready.

Product describtion

We added a product section right on the homepage, featuring an overview of benefits, key features, and a 3D motion graphic for better visualization.

Since DFETECH offers a wide product range, we used a slideshow format to break the content into digestible bites, making it easier for visitors to absorb information without feeling overwhelmed.

Resource hub

We reorganized the existing resources by topics instead of material formats. This new structure answers common client questions at every stage of their journey, from awareness to decision-making.

It ensures both clients and the sales team can find relevant information quickly and effortlessly